Khloe Kardashian’s Good American invents size 15

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In order to stay successful in a saturated market, listening to your customers is key. And that’s what Khloe Kardashian and Emma Grede did with their all-inclusive denim brand, Good American.

Since Good American’s million dollar launch in 2016, the brand has received 50 percent more returns between 14 and 16, compared to any other size in their 00-24 size range. In order to bridge the gap of this issue, the brand invented a size 15 which launched today. The new size will debut as a part of the new Good Curve collection (retailing from $159-169) as well as additional fan-favorite styles.

“At Good American, we’re constantly looking for ways to provide women with the perfect fit so that they look and feel they’re very best. We discovered the need for Size 15 after looking at customer data and feedback and knew we needed to create a solution,” Emma Grede explained.

“The problem in sizing continues to speak to how the industry doesn’t cater to all women, especially those at the higher end of the size spectrum. We’re so excited and proud to offer Size 15 so that more women have access to stylish, great-fitting denim,” she added.

RELATED: Shop Good American Performance Wear


Mega fashion e-tailer REVOLVE launches Revolve Beauty

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Los Angeles e-commerce giant, REVOLVE, has just completely launched their beauty expansion and we’re already stocking up.

The brand known for their millennial-driving and fashion-forward approach to social media, with 2.5 million followers on Instagram, is on track to rack in over $1 billion in sales this year. REVOLVE’s Cheif Brand Officer, Raissa Gerona, took to her own Instagram to celebrate the launch alongside her cute daughter, Dylan. 

“Bring your daughter to work day! Took Dylan to celebrate the launch of @revolvebeauty💄So excited to have a whole new, dedicated ‘gram to feature the over 200 beauty brands we now carry on @revolve! Yay #REVOLVEbeauty,” she captioned her photo.

This week REVOLVE is hosting one of it’s “fomo-filled” vacations, #revolvearoundtheworld, in L.A filed with “Instagrammable” pop-up shops where influencers are invited to test out and share the products. The online shop will be filled with over 200 beauty brands including everything from haircare brand Briogeo to Peter Thomas Roth, Supergoop! and BECCA .

From eye masks to hair masks, shop our cult-favorites from Revolve below. Your new beauty-wardrobe awaits…

Everlane’s best-selling shoe just got a major upgrade

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Everlane’s ‘Day Heel’ garnered up a cult-following after immediately selling out last year and racking up a 28,000 person waitlist. Today, the beloved shoe is back with an all-new upgrade.

The eco-friendly brand, who you can find in the closets of Angelina Jolie and Meghan Markle, just launched their ‘Day High-Heel’ and we have a feeling they’ll be selling out in no time. The shoe features the same elements of comfort as their original ‘Day Heel,’ but with a chic elevated heel for a leggier look.

Coming in four new colors, you’ll want to snag a pair for your fall wardrobes. From Bone to Ivy, shop Everlane’s ‘Day High-Heel below!

Angelina Jolie keeps wearing these $165 shoes from your favorite brand

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Angelina Jolie, Meghan Markle and Gigi Hadid are just some of the A-listers obsessed with Everlane. The eco-friendly brand known for its moderate price tag and minimalistic approach to fashion has garnered up a cult following.

We couldn’t help but notice that the Jolie has been wearing this chic little black pump on repeat. The 43-year-old actress was spotted taking her kids out to Dalso Japan in L.A last week sporting a white v-neck sweater paired with black pants and of course, her Everlane pumps.  

Just a few days later, the “Maleficent” star was shopping out and about in L.A alongside Shilo and Knox in an all-black ensemble paired with the same shoes. The brand even spotted Angelina wearing her favorite shoes back in October while walking her dog. 

Jolie isn’t the only one who can’t get enough of Everlane’s Editor Heel. The shoe has racked up nearly 400 reviews on the brand’s site with a 4.53/5 star rating. Shop the shoe below and see what all of the hype is about!

Meghan Markle and Angelina Jolie just carried the same tote under $175

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When Meghan Markle stepped out with Prince Harry in Toronto last year for the Invictus Games, all eyes were on her tote.

Spotted in a white button-down paired with mid-rise distressed blue jeans, Markle’s minimalistic outfit was simple yet chic. The ‘Suits’ actresses accessorized her look with Everlane’s “The Day Market Tote” retailing for $165. This perfect carry-all bag has developed an A-lister fan base ranging from Angelina Jolie to Olivia Munn. Check out how other stars are styling this tote and shop the bag below!

Khloe K. and Emma Grede launch Good American activewear – and it’s already breaking the internet

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If you don’t already know, Khloe Kardashian and Emma Grede’s all-inclusive denim line, Good American, had the most successful denim launch of all time, bringing in $1 million in just 24 hours.

Two years later, the duo is taking their talents to a whole new space of activewear. The launch doesn’t come as a surprise since Khloe has rooted her public image in her wildly-impressive fitness journey over the years. The 22-piece collection (retailing all under $150) is designed for women of every size. The sizes range from XS-4XL. 

AOL caught up with Grede (whose husband founded FRAME Denim) to discuss the exciting new venture and what she has learned from Khloe since they began working together.  

“Moving into activewear was a natural next step for Good American. When we think about new categories, our biggest priority is to always provide women with wardrobe staples, giving them options to get them through their busy daily lives and that makes them look and feel their best.” Emma said.

At the forefront of the campaign, you can find former Olympians Tara Lipinski and Stephanie Rice alongside models Precious Lee and Candice Huffine.

When I asked Emma how she chooses their #GoodSquad she explained, “We’re always looking for women that are confident, stand up for their beliefs and embrace their beauty from within. The fashion industry is notorious for catering to a specific shape and size, and we are here to change that! The #GoodSquad is a group of real, confident and badass women who celebrate and inspire our commitment to inclusivity, diversity body positivity and female empowerment.”

On what she’s learned from Khloe: “Khloe has taught me to stick to a routine! She’s so passionate about fitness which is inspiring.”

Shop the new Good American Performance wear in the gallery above!

This is the number one color for summer everyone on Instagram will be wearing

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Fashion is forever changing and keeping up with what is of the moment is a daunting task for most. One year, it’s super flared jeans that hide your shoes, the next it’s all about the cropped hem. Yesterday, it was all about the ‘Olsen’ oversized silhouette and today people want structure and fit. As Heidi Klum says “one day you’re in, the next day you’re out”.

Last summer, we couldn’t shop online or scroll through our Instagram feeds without seeing millennial pink. Well, for those of you who are officially over millennial pink, lavender is slowly making its way into our closets and dethroning the blushed-tone hue.

Thanks to Victoria Beckham, Michael Kors, and Baja East, the Spring/Summer’18 runways are giving us a glimpse of this pretty pastel purple. Ahead, we’ve round up our favorite lavender styles in the gallery below to help build up your warm weathered wardrobe.

18 best nude lipsticks perfect for summer

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While rocking a bold lip is fun, sometimes it is refreshing to tone it down by opting for a nude lip color.

Depending on the shades you choose, nude lipsticks can bring out your skin’s natural complexion. The perfect muted lip comes down to finding one that has the right undertones to prevent you from looking look washed out. Not only can it balance out the natural pigment of your lips but it also offers a polished, clean look! From shades of cinnamon honey to earthy tones, these 18 nude lipsticks are perfect for this season.

Shop our must-have in the gallery and check out how our favorite A-listers are taking their nude lip to the red carpet below! 

Meghan Markle just stepped out in Bella Hadid’s signature sneaker

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With less than a month to go for the royal wedding, Meghan Markle is getting in shape for her big day. The American actress turned soon-to-be duchess was spotted leaving a private yoga class at Heartcore in Kensington, England according to ET Online.

The bride-to-be donned a laidback uniform, keeping it cool in classic Ray-Ban gold aviators, a grey knit beanie and a quilted down vest from J.Crew. She finished off her casual look by sporting a pair of patriotic Nike Cortez. And much like another brunette beauty, Bella Hadid has made the red, white and blue colorway her signature sneaker.

After the supermodel starred in the 45-year celebration campaign of the Nike Cortez, she has since worn the shoe on various different occasions. From the French Open tennis tournament to walking around Tokyo, you can count on Hadid to rock these chic kicks wherever she may be.

Gigi Hadid can’t stop wearing this leather monogrammed purse

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Forget Zayn Malik, Gigi Hadid cannot take her eyes off this purse!

From her effortless street style to iconic fashion campaigns, it’s no secret that we constantly look to Gigi for style inspiration. So, when we noticed that the supermodel has become inseparable from a black leather handbag, we had no choice but to investigate a little further.

Mon Purse, the European accessory brand responsible for Gigi’s purse crush makes customized handbags and takes pride in their leather craftsmanship. We’ve spotted Gigi stepping out in their Grainy Leather Bowler Bag (retailing for $480, while the mini size retails for $380 ) on 10 separate occasions. From Paris to New York, Hadid proves that a timeless handbag goes a long way.

Whether she’s sporting a casual sweatshirt with ripped denim or a chic jacket paired with leopard booties, Hadid never fails to leave her monogrammed bag behind. Shop it below!


Sarah Jessica Parker launches a bridal capsule collection in collaboration with Gilt

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Every ‘Sex and the City’ fan understands how difficult it is to sperate Sarah Jessica Parker from Carrie Bradshaw. While Carrie may be a fictional television character, her real-life resemblance to SJP is uncanny. Both women are true New Yorkers with a high-heel obsession and the chicest wardrobe anyone could ever wish for.

When Sarah Jessica Parker launched her luxury shoe collection, SJP, it made perfect sense. Parker is taking her brand one step further with her newly launched bridal capsule collection — that is completely manufactured in New York City. The ten-piece collection is inspired by Parker’s vision of a modern bride (and you cannot get any more modern then Carrie marrying Big in a no-name white suit at City Hall).

The collection, which will be sold exclusively on, offers styles such as classic dresses and gowns, modern bodysuits, full skirts, and jumpsuits. Plus, the line features inclusive sizing, with sizes ranging from XS-XL in the bodysuits and 0 to 14 for all other pieces. The line starts at $295 for a sleeveless bodysuit, going up to $2,395 for the embroidered gown.

Whether you are the bride or a guest of the bride, shop this dreamy collection in the gallery below!

Stylish maternity wear for every mom-to-be

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Just because you’re expecting doesn’t mean you have to start stocking up on sweatpants. One of the most difficult things about being pregnant can be finding stylish clothing that also makes you feel confident.

Whether you take a cue from Kim Kardashian’s maternity style and opt for form-fitting dresses that show off your bump or choose to embrace your inner Blake Lively by wearing loose-fitting fabrics, there’s no better time to experiment with your style.

We’ve identified 21 great styles at different price points (starting at $12.99). Maternity wear is about to become the most exciting part of your wardrobe. And if you’re not expecting, don’t forget to shop for the mom-to-be on your Mother’s Day list this year!