Rihanna is reportedly launching her own luxury fashion house under LVMH Moët Hennessy Louis Vuitton.
While the details of this upcoming partnership are said to be unknown, the Grammy winner’s new label would mark the first time LVMH chairman Bernard Arnault has launched an original new house since Christian Lacroix in 1987. Currently, the French conglomerate umbrellas Celine, Givenchy, Fendi, Emilio Pucci and more than 60 other iconic brands. This deal would also make Robyn Rihanna Fenty the first black female designer at LVMH.
Very few celebrities have made the lucrative transition to head high-end fashion labels. There’s Mary-Kate and Ashley Olsen’s The Row, Victoria Beckham’s eponymous line and U2 frontman Bono co-founded the Kate Middelton-loving brand, EDUN in 2005 which eventually sold to LVMH in 2009 and sold back in 2018.
The “Love on the Brain” singer might have several fashion collaborations under her belt (Armani, River Island), however the success of her Fenty Puma line has exceeded all expectations of a celebrity branded partnership.
According to WWD, “LVMH has already handpicked a clutch of employees from within, including some from Louis Vuitton and Celine, to work on the project in tandem with Rihanna.”
Another source noted that the collection will include ready-to-wear, leather goods and might be released to coincide with her ninth album.
The 30-year-old Barbadian born singer is no stranger to the influence of fashion. In 2014, she won the CFDA Fashion Icon award where she famously wore a naked dress made from 216,000 Swarovski crystal with a matching head piece by Adam Selman.