Originally published on AOL.com

alice + olivia’s creative director, Stacey Bendet has been in the business for well over a decade.

However, dressing virtual avatars for Kim Kardashian’s app game is something she’d never thought she’d do since founding her fashion label back in 2002. The duo recently collaborated to bring alice + olivia’s fall 2018 collection to the highly successful game “Kim Kardashian: Hollywood.”

“It was so fun dressing the avatars, I’ve never really done that. I’m so used to fitting things on people and I had to re-train my brain on how it works, but it was so fun to do!” Bendet told AOL at the launch of her new collaboration with imPress nails.

The Kardashians and the 39-year-old designer have a longstanding friendship. The famous sisters have been big fans of the contemporary label for years, and Kourtney is often pictured hanging with Bendet.

“I adore her! I’ve been friends with her and her sister Kourtney for a long time and I just think that she is such an incredible influence and icon. She’s also this incredibly fun, smart and kind woman. It was an honor to be able to do something for her game,” Bendet told AOL.

Kim, who has built her astonishing empire partly thanks to Instagram, isn’t alone in crediting the social media platform for success. When we asked Stacey how the digital space has changed since she first started in the fashion game, she emphasized that Instagram has allowed her to be in control of her brand.

“Instagram! It has allowed every brand to be their own magazine and media vehicle to communicate with their customers and to find new customers. It’s made every brand their own marketing machine. At the same time, its democratized fashion in this crazy and insane way because the people choose and the people have a voice. It’s not like a magazine being like ‘Oh this is what’s in this year.’ The people decide and I think that’s amazing.”