Originally published on AOL.com

Love it or hate, celebs are shying away from neutral color palettes and going brighter than ever.

While we don’t recommend wearing neon hues head-to-toe, Blake Lively managed to do it just right. While on a press tour for her new movie, “A Simple Favor,” the actress donned a neon green Versace suit and was clearly not afraid of a little risk. Bella Hadid’s take on neon yellow was equally chic. The supermodel stepped out last month rocking a bright suit to the Dior Homme show in Paris.  

However, the frontrunners for this “who could out neon each other'” celeb contest goes to Kim Kardashian West. The KKW beauty mogul was spotted wearing three bold looks all in the same weekend while out in Miami. It all started when she shocked the world by debuting her lengthy neon wig only to step out in a matching Lamborghini #goals. 

The reality star then attended rapper 2-Chainz’s wedding wearing a vibrant neon latex dress by Atsuko Kudo. Continuing her neon streak, Kim rocked a two-piece matching set for a night out in Miami and swapped out her Lamborghini for a matching Mercedes truck.

Older sister, Kourtney, is not too far behind the trend. The mom-of-three recently stepped out in a barely-there crop top showing off her neon yellow bra and matching Yeezy pumps. 

While we’re not sure how long this rave esqué colorway will last for, we’re all for having fun and not taking fashion too seriously! From this past Emmys to their street style, check out more of your favorite A-listers rocking this bold color in the gallery above.