Two years later, the duo is taking their talents to a whole new space of activewear. The launch doesn’t come as a surprise since Khloe has rooted her public image in her wildly-impressive fitness journey over the years. The 22-piece collection (retailing all under $150) is designed for women of every size. The sizes range from XS-4XL.
AOL caught up with Grede (whose husband founded FRAME Denim) to discuss the exciting new venture and what she has learned from Khloe since they began working together.
“Moving into activewear was a natural next step for Good American. When we think about new categories, our biggest priority is to always provide women with wardrobe staples, giving them options to get them through their busy daily lives and that makes them look and feel their best.” Emma said.
At the forefront of the campaign, you can find former Olympians Tara Lipinski and Stephanie Rice alongside models Precious Lee and Candice Huffine.
When I asked Emma how she chooses their #GoodSquad she explained, “We’re always looking for women that are confident, stand up for their beliefs and embrace their beauty from within. The fashion industry is notorious for catering to a specific shape and size, and we are here to change that! The #GoodSquad is a group of real, confident and badass women who celebrate and inspire our commitment to inclusivity, diversity body positivity and female empowerment.”
On what she’s learned from Khloe: “Khloe has taught me to stick to a routine! She’s so passionate about fitness which is inspiring.”
Shop the new Good American Performance wear in the gallery above!