Cover FX just launched a foundation that comes in 40 diverse shades

Originally published on

Whether it comes to your love life, shopping for a new pair of jeans or choosing your foundation color, finding your perfect match is no easy feat.

One of our favorite beauty brands, Cover FX, just launched their fourth foundation called ‘Power Play’. The liquid matte formula is loaded with ultra-fine powders that control shine that will last the entire day. The best part is that it’s available in 40 different shades so finding the best match for your skin tone will be a breeze!

While inclusivity in beauty is a hot topic today, it has long been a core value at Cover FX. Our 40 foundation shades offer a match for a full range of skin tones, but shade matching is just the beginning. Our 4 foundation formulas (in liquid, cream, and powder) allow for all skin types (oily, combination, normal, and dry) to experience a range of desired finishes from radiant to matte. We also offer customers the chance to fully customize the intensity of their look with our Custom Cover Drops and Custom Enhancer Drops products. We believe in empowering our customers, in every shade, to truly uncover themselves and make their own beautiful each and every day.” said Steph So who is the CMO if Cover FX

Shop the collection below and never worry about an imperfect complexion day again!

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